Kyaia invests in ASPORTUGUESAS
Portugal’s leading footwear producer has joined forces with Ecochic, the creator of the world’s first cork flip-flops
‘The brainchild of Pedro Abrantes, in partnership with Amorim Cork Ventures, ASPORTUGUESAS feature a cork composite sole that promises more elasticity and compressibility ’
FTER CREATING the first brand of flip-flops made of cork in 2016, the start-up Ecochic has partnered up with Kyaia, Portugal’s largest footwear firm, to boost its international growth.
The brainchild of Pedro Abrantes, in partnership with Amorim Cork Ventures, the ASPORTUGUESAS flip-flops feature a cork composite sole that promises more elasticity and compressibility for added comfort and extra grip on wet floors, and an ergonomic strap.
With its third collection currently in development, to be launched at the end of the year, Ecochic will now benefit from the vast expertise and distribution network of the Guimarães-based investor, which owns established brands such as Fly London and the Foreva shoe chain, where the brand will now be available.
According to the partners, the investment will help increase the brand’s international growth, with the UK and USA (Kyaia’s main export markets) already pinpointed as the target markets.
“When we were offered the opportunity to become partners of this project, we didn’t hesitate,” said the CEO of the Kyaia Group, Fortunato Frederico. “Although our company has a long track-record and know-how in the footwear business, this deal will see us entering the flip-flop segment for the first time, with a product that we believe has huge potential.”
Since its launch in March 2016, ASPORTUGUESAS, meaning “The Portuguese”, has been sold in Portugal and in various foreign markets, mainly in the Middle East but also in the US, France, Germany and the UK, mostly through e-commerce and the brand’s website.